
Lightweight coverage that still looks like real skin
A skincare-inspired tinted serum designed to visibly even skin tone, soften imperfections, and leave your complexion looking fresh, breathable, and naturally radiant.
Shade-Adaptive Coverage
Flexible tone-adapting pigments help blend into your natural shade family for a smoother, more seamless finish.
Serum-Like Comfort
A lightweight, breathable texture that feels fresh on skin — never heavy, cakey, or mask-like.
Soft-Focus Finish
Helps blur the look of uneven tone, redness, dullness, and visible texture for a naturally smoother look.
Everyday Buildable Wear
Wear it alone for a fresh skin tint effect, or layer it with concealer for extra correction where needed.
Fed up with foundation that screams "I’m wearing makeup"? 🤦♀️
Heavy. Cakey. Settles in lines. Feels like a suffocating mask.
Say hello to your new skin BFF ✨ This color-correcting tinted serum adapts to your exact skin tone, hydrates nonstop, and leaves nothing but naturally glowing, healthy-looking skin.
Skin-Loving Formula
Skincare-Infused Ingredients
A lightweight blend of skin-loving ingredients designed to help your complexion look smoother, brighter, and more even.
Caffeine
Helps reduce the look of puffiness and refresh tired-looking skin for a more awake appearance.
Hydrolyzed Hyaluronic Acid
Helps hydrate and visibly plump the look of skin for a smoother, fresher-looking finish.
Passiflora Edulis Seed Oil
Rich in fatty acids to help nourish the skin and support a comfortable moisture barrier.
Colored Clays
Help color-correct, even the look of skin tone, and softly blur the appearance of visible imperfections.
Ingredient lists may change or vary from time to time. Please refer to the ingredient list on your product packaging for the most up-to-date information.
Simple steps for a seamless finish
A fast daily routine designed for natural coverage, easy blending, and a fresh skin-like result.
Shake Well
Shake before use to evenly mix the serum texture and pigments.
Apply Lightly
Start with a small amount on clean skin, focusing on the cheeks and center of the face.
Blend To Activate
Use fingers, a brush, or sponge to blend until the shade adjusts to your skin.
Build If Needed
Wait 1–2 minutes, then add another light layer where extra coverage is desired.
Loved By Thousands
Questions shoppers may ask
What is a CC serum, and what does CC stand for?
What is a CC serum, and what does CC stand for?
CC stands for color-correcting. CC color-correcting tinted serum is a next generation complexion product that helps even the appearance of skin tone while providing lightweight buildable coverage with skincare benefits.CC color-correcting tinted serum is powered by encapsulated smart pigments that burst & adapt as you blend. Each shade flexes across a range of skin tones.
What's the difference between a BB cream and a CC cream?
What's the difference between a BB cream and a CC cream?
BB creams typically focus on hydration and lightweight coverage, while CC creams are designed to help color-correct, brighten, and even the appearance of skin tone. CC tinted serum combines color-correcting benefits with skincare ingredients and color-adapting technology to create a personalized-looking shade match for a next gen color-correcting product.
How is CC tinted serum different from foundation?
How is CC tinted serum different from foundation?
It is not a foundation or a skin tint. CC color-correcting tinted serum lives in its own category. Unlike traditional foundations that require precise shade matching & often provide fuller coverage, CC tinted serum starts as a neutral base & transforms to your perfect match. Powered by encapsulated pigments, the formula activates as you blend to create a seamless-looking match. The formula provides lightweight coverage with a natural, skin-like finish while feeling more like skincare than makeup.
What's the difference between CC tinted serum and a tinted moisturizer?
What's the difference between CC tinted serum and a tinted moisturizer?
Tinted moisturizers primarily provide hydration with sheer to buildable coverage. CC color-correcting tinted serum delivers skincare benefits & lightweight coverage. Additionally, it provides 24-hr hydration, 16-hr wear & is waterproof. It is also powered by encapsulated smart pigments that burst & adapt as you blend. Each shade flexes across a range of skin tones.
What does CC tinted serum do for your skin?
What does CC tinted serum do for your skin?
CC color-correcting tinted serum helps smooth, even & blur the look of skin while providing 24-hr hydration, 16-hr wear & a natural skin-like finish. This serum is infused with skin loving ingredients like niacinamide to help brighten & minimize the look of pores, caffeine to energize & reduce the look of puffiness & hyaluronic acid to hydrate & plump. It also features smart clay complex™, a blend of clays: rose to even, white to soften, gold to brighten, green to balance & red to nourish.
How does color-changing makeup work?
How does color-changing makeup work?
CC color-correcting tinted serum is powered by encapsulated pigments that burst & adapt as you blend. The smart pigments adjust to complement your unique skin tone for a seamless-looking finish. Each shade flexes across a range of skin tones.
How do I apply CC tinted serum?
How do I apply CC tinted serum?
Shake well before use. On clean skin, apply a small dot directly onto each cheek. Blend with fingers to activate the pigments & allow the formula to adapt to your skin tone. Allow the formula to sit for 1–2 minutes for the full shade reveal. For additional coverage, apply another layer once the shade has fully transformed.
How much coverage does CC tinted serum provide?
How much coverage does CC tinted serum provide?
CC tinted serum provides lightweight coverage with a natural skin-like finish. It helps even skin tone while allowing your natural skin to show through. The result is a fresh, healthy-looking finish that won’t look cakey. The best part? A little goes a long way. You don’t need a lot, just 1 dot.
Can I build up CC tinted serum for more coverage?
Can I build up CC tinted serum for more coverage?
Yes, you can build it up for more coverage. Apply one thin layer first, then gently add another layer to areas that need more coverage. It’s designed to even out the skin while still keeping a lightweight, skin-like finish — not heavy or cakey;
Will CC tinted serum look natural on my skin?
Will CC tinted serum look natural on my skin?
Yes. CC color-correcting tinted serum was developed to create a natural, skin like finish.The smart pigments help create a seamless match while the lightweight, serum texture allows skin to look like skin, just smoother, brighter, & more balanced looking.
Is CC tinted serum skincare and makeup in one?
Is CC tinted serum skincare and makeup in one?
Yes. CC color-correcting tinted serum combines coverage with skincare benefits. The formula delivers 24 hours of hydration while helping improve the appearance of skin concerns like dark circles, redness, blemishes, discoloration & dry skin,
How long does CC tinted serum last?
How long does CC tinted serum last?
CC color-correcting tinted serum provides 24 hours of hydration, up to 16 hours of comfortable wear & features a waterproof formula designed to stay looking fresh throughout the day.